A group of prominent foundations and family offices has earmarked $12.5 million to help shape the impact investing landscape.

The newly created grantmaking pool, called the Tipping Point Fund on Impact Investing, will sponsor initiatives aimed at influencing policy and public engagement, as well as enhancing data gathering and impact measurement — areas the coalition of asset owners thinks aren’t funded sufficiently to promote growth. By building out more infrastructure in the impact investing field, the coalition hopes to attract more capital while also ensuring that the field’s integrity is maintained.

“Impact investing has grown by leaps and bounds in just the last couple of years,” says Fran Seegull, executive director of the U.S. Impact Investing Alliance. “It’s essential we find a way to scale [the field] with integrity.”